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B2C Case Study

Moroccan Consumer Insights (B2C) by Datanal

Project Overview :

Datanal recently conducted a project to gather valuable B2C insights from a broad consumer base in Morocco, leveraging Computer-Assisted Web Interviewing (CAWI). The goal was to efficiently collect data to inform our client's market strategy in this key region.

Challenge :

  • Our client needed to efficiently survey a diverse consumer audience across Morocco, ensuring broad reach and cost-effectiveness for a 15-minute survey. Given the need for a substantial sample size (target N=300) and the general B2C nature, an agile and accessible approach was critical.

Solution :

Datanal's CAWI Methodology : Datanal deployed its CAWI (Computer-Assisted Web Interviewing) approach, chosen for its inherent advantages in B2C research:

  • Accessibility & Reach : Our CAWI platform allowed us to connect with a wide range of Moroccan consumers, accessible via all devices, from urban to more remote areas.
  • Cost-Efficiency : Eliminating interviewer costs made this a highly budget-friendly solution for large-scale B2C data collection.
  • Speed: : The online nature of CAWI facilitated rapid data collection, crucial for delivering timely insights.
  • Respondent Convenience : Participants could complete the survey at their leisure, enhancing participation rates and data quality.

Project Results :

Country: Morocco
Target: B2C Consumers
Achieved Completes: 150
Incidence Rate (IR): 40%
Length of Interview (LOI): 15 minutes
Methodology: CAWI (All Devices)

Datanal successfully gathered 150 high-quality responses from Moroccan consumers. The 40% Incidence Rate indicates effective targeting for a general consumer study. Our CAWI method proved highly efficient in reaching the target audience and collecting valuable feedback within the project's parameters.

Conclusion :

This study successfully demonstrated Datanal's expertise in leveraging CAWI for conducting efficient B2C market research in diverse markets like Morocco. The methodology enabled us to gather essential consumer insights efficiently, providing our client with valuable market understanding.