Healthcare Case Study

Understanding the HER2-Negative Breast Cancer Patient Journey (US, 50-75yrs Females)

Project Overview :

This study aimed to gather critical insights into the patient journey of US females aged 50-75 diagnosed with HER2-negative breast cancer, utilizing Computer-Assisted Web Interviewing (CAWI).

Challenge :

The primary challenge was efficiently reaching and collecting sensitive, in-depth data from a highly specific, niche patient population within a tight 5-day field window. We needed to ensure respondent comfort and high data quality for a 20-minute LOI survey.

Solution :

CAWI Methodology Our CAWI approach was chosen for its ability to provide:

• Privacy & Comfort : Allowing sensitive data collection from respondents' homes.
• Speed & Reach : Rapidly accessing a geographically diverse audience via online panels.
• Cost-Effectiveness : Eliminating the need for interviewers.
• Device Compatibility : Ensuring seamless access on all devices.

Project Results :

Target: US Females, 50-75 years, HER2-negative Breast Cancer.
N Size: 50 completed interviews.
Incidence Rate (IR): 20%.
Length of Interview (LOI): 20 minutes.
Field Time: 5 days.

The project successfully met its recruitment target within the aggressive timeline, delivering high-quality, actionable insights into the patient experience for this specific demographic. The CAWI methodology proved highly effective for this sensitive and niche study.